GUESS

Founded in 1981 by the Marciano brothers, GUESS redefined denim by pursuing the American dream. Having left France in their youth, the pair decided to take an American icon, the denim jean, and give it a touch of European tailoring. Guess pioneered the slim jean and diversified washes - they didn’t stop there though. As the brand grew, a ready to wear casual clothing line followed with items like GUESS t-shirts becoming popular with fashion forward youngsters. These days the brand has struck a chord with a new generation having gathered patrons such as ASAP Rocky. They’re back with a collection of effortlessly cool men’s clothing.